The Hideaway on Hoffman requested a refined brand identity system that balanced elevated modern hospitality design with the building’s rich historical character. The project included development of a primary wordmark logo, a secondary emblem logo, a historic fish pin-inspired graphic mark, a cohesive color palette application, and a complete Brand Identity Guide.

The final deliverables included a polished logo system designed for flexible use across digital, print, signage, merchandise, and hospitality applications. The branding was crafted to reflect the property’s adaptive reuse story, blending contemporary architectural aesthetics with subtle references to its historic roots within the fishing industry and former labor temple.

Project Delivered: March 2026